90 YEARS ON RECORD.
From a 49-day Army deadline in Butler, Pennsylvania, to the company that invented the Jeep building again. Every entry below is dated, sourced, and on the record.
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1935Entry 01Butler, PA
American Bantam Founded
American Bantam Car Company is founded in Butler, Pennsylvania. A small plant, a small team, and a name that means exactly what it says.
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1940
Flagship Entry 02Sept 23The First Jeep Prototype
Given 49 days by the U.S. Army to design and build a reconnaissance vehicle, American Bantam delivers — on time. The world will eventually call it the Jeep.
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1941Entry 03Contract
Production Goes to Willys
The Army scales mass production to Willys-Overland. Bantam’s design goes to war — without Bantam’s name on it.
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1942Entry 041942–45
Bantam Jeeps Serve in WWII
Vehicles built to Bantam’s original design serve across every theater of the war. The world remembers Willys. We remember who built the first one.
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2019Entry 05Re-established
American Bantam Car Corp. Returns
The company is re-established and the trademark secured. The name that built the first Jeep is back on the books.
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2026
Flagship Entry 06Lineup — TBDBuilding Again: BRC-60 / BRC-64 / BRC-22 / BRC-20
Ninety-one years after Butler, American Bantam returns to production with the BRC-60, BRC-64, BRC-22, and BRC-20. American steel. American assembly. Specs and pricing confirmed at launch.
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Same name. Same plant state. Ninety-one years later — back on the line.